Current 2011-2012 challenges for Australia – (work in progress)
The challenge
Research, design, develop and present an “innovative service, advertisement, social media campaign or product” that incorporates information, technology and social media, in order to bring about a positive societal change.
Research & define
Research the issues and define a set of problem questions. Brainstorm ideas and solutions from a broad range of subjects and domains such as Aging Wisdom, Mental Health, Childhood Obesity, Digital Citizenship, Violence, Bullying and Abuse. Participants will also investigate case studies of problems and solutions developed by d.school and IDEO.
Develop
After researching and validating your ideas, your team will use techology and a range of materials to mock up prototypes and author powerpoint or video presentations that describe your innovative product, advertisement, social media campaign or Service.
Design
After developing and refining your solutions your team will create social media strategy, design marketing materials such as animations, concept maps, computer simulations, print advertisements and video commercials that will promote your solution via the World Wide Web.
Present
Your team will present by uploading a presentation or video to slideshare or youtube and we will use the embed code to create a gallery on the ideas@play website.
The greatest challenge to any thinker is stating the problem in a way that will allow a solution”

